You’re a warm-hearted adventurer, seeking to grow your business with honest, transparent and authentic relationships based on generosity and trust.
Your north star is relationships.
Relationships are what will keep you grounded and focused as you learn how to grow your business in a way that aligns with your values.
Let’s take a deeper look at what makes you excel as a connection-driven entrepreneur.
Your Unique Marketing Strengths
You show up with sincerity and integrity.
Loyal and protective of your clients, you value honesty and transparency in your relationships above all else.
You participate in conversations, listen actively, create safe spaces, and most importantly, you don’t treat people as numbers.
Because of your dedication to extraordinary work and relationships, you inspire fierce loyalty among your people.
You lead with generosity first.
You love generously sharing your ideas. You don’t believe in networking so much as building community around shared values and ideals.
Every time you show up for your audience, you uplift and inspire by showing them that they can step into more confidence — and you lead by example.
Your charisma inspires people to step up.
Your charisma comes from your genuineness and human empathy.
Energetic and inspiring, you’re an unstoppable force because you know exactly how your unique expertise helps people and why this work matters deeply to you and your audience.
“Do stuff. Be clenched, curious… It’s all about paying attention. Attention is vitality. It connects you with others. It makes you eager. Stay eager.”
— Susan Sontag
Your marketing hero trait
To you, it’s not just about making money — it’s about showing up with integrity, enriching lives, and continually striving to create a better experience for your customers.
Driven to serve your people with a rare generosity of spirit, you understand that the key to building a successful business is to invest in meaningful (not just transactional) relationships.
Your quest to build a purpose-driven business
It started with a thing. An itch to do different and be better.
To honor yourself more authentically and not blindly pursue someone else’s version of progress or success.
In stepping into your business and owning your truth, you finally became your own atlas, guided by your own self-determined meridian.
Your new marketing frontier
You’re on a quest to grow and nurture your business so that it can nurture you.
Your major priority right now is attracting qualified leads in a sustainable way, so you can press pause on your intensive sales prospecting and venture into the future with more confidence.
Your Business Growth Obstacle
what’s holding you back
Will o’ the wisp leads
Growing your business is a labor of love — but welp, it’s also labor.
You’re a pro at earning referrals (after all, your clients rave about your work!) but finding new leads in the first place? Not so easy.
Especially when your leads abruptly ghost you, disappearing into the unknown like a will o’ the wisp.
Your greatest challenge lies in attracting qualified leads who are invested in your brand and offer… not just once, but forever. You need a way to earn trust, nurture relationships, and sell your offer in a personal way that doesn’t sap your spirit, time and energy.
1.
Craft your lead magnet with intention
The very best lead magnets are interactive, not static. Branded, not generic. Personal, not vague. And thoughtfully crafted, not haphazardly thrown together.
Need examples?
A value-rich interactive lead magnet — like a quiz, a challenge, a daily email series, or a value-rich live workshop focused on delivering a tremendous amount of value (sans sleazy sales filler) — will help you nurture a more personal connection with your prospects faster, in a more scalable way.
Instead of opting for yet another eBook or ill-conceived PDF resource (especially one that doesn’t excite your audience or offer practical value)…
Ask yourself:
What kind of lead magnet can you create that will make your audience feel deeply understood, well-cared for, and excited to meet or work with you?
2.
Light up your email list
Your email list is your humble but mighty ally for nurturing leads.
Because emails mean you can be personal at scale.
Writing emails that connect and convert takes skill, time, strategy and a hefty dose of storytelling. But here are a few tips to help you on your way:
- Think of your email as a personal, loving and thoughtful message in a bottle to one reader.
- Nestle a story inside your email like origami — your stories should be crisp, specific and genuine.
- Fold in an actionable insight your audience can take away from the email. The best wisdom is shared wisdom and wisdom builds trust.
- Your email is a friendly invite to a conversation. Never treat your email as a self-promotional broadcast.
Key takeaway
To get strategic growing relationships and selling with email, you need: a) a throbbing narrative heartbeat at the core of every email, b) a lead magnet that acts like a lighthouse calling your best-fit people to you, and c) a well-segmented list that honors your audience’s individuality and agency. No exceptions.
Your relationships are your greatest investment. Treat the people who entrust you with their email with the unconditional respect and attentive care you’d give your best friend and you’ll be on your way to a healthy, growing email list.
Iconic Connection Cartographers
Here are some famous Connection Cartographers to inspire your relationship-building.
Gertrude Bell
In the early twentieth century, this extraordinary woman travelled from Britain to the Middle East as a writer, traveller, political officer and archaeologist — exploring, mapping, and befriending the locals.
Her lifelong work to preserve Iraqi culture and history — and her role in creating a durable border for this new country trying to find its feet — makes her one of the most inspirational woman explorers in modern history.
Even now, nearly 100 years after her death, her name is remembered with fondness by locals.
“I will have no locked cupboards in my life.”
Brené Brown
Researcher and storyteller BrenĂ© Brown’s work is dedicated to the idea of ‘contagious courage’: that there can be power in vulnerability.
Vulnerability can bridge the gap and make us feel more connected to one another.
So ask yourself: In your work, how can you lead with courageous vulnerability in your marketing? How can you invite openness, honesty and sharing? The more you’re willing to open up to yourself and share with your community, the stronger it will grow.
“We can choose courage or we can choose comfort, but we can’t have both. Not at the same time.”
Meet the copywriter behind this quiz
Hey, I’m Melissa.
Quiz strategist, conversion copywriter, bookworm, foodie, avid slow traveler, and sencha tea drinker.
I believe that leading with empathy and value first is the best way to earn your audience’s trust. And chances are, if you’re here, you believe this too.
A copywriter for digital agencies and in-house marketing teams for 10 years, I took a leap of faith and navigated the craggy path to freelancing because I wanted to take a more ethically-conscious approach to the craft of copywriting.
I’m excited to meet and get to know YOU. If you need strategic advice on email copywriting, lead magnets or lead generation, I’m here to help.
Your Spotify playlist, curated with love to help you grow your business
Connection Cartographer Playlist
A playlist to help you build thriving relationships, improve your customer service and create a winning lead magnet:
Ready to get to know each other?
What to expect next
If you opted in to my email list (yep, I believe in consent and won’t email you if you didn’t explicitly sign up!), please scout your inbox for an email from yours truly, welcoming you to my cozy list.
A copy of your quiz result to take with you
Tucked away inside your welcome email, you’ll find a fancy PDF download of your quiz result for your convenience.
Your Sunday Postcard
Each week, I pen a short but thoughtful love letter to my email list, offering insights into ethical marketing persuasion and running a creative business in alignment with your values.
Hey, if we hit it off, maybe we’ll embark on a new adventure of friendship?
I’m in if you are.
