Become wildly wanted.
turn strangers into
adoring superfans

with creative quizzes that'll make lead gen effortless.

I want wild brand love

Trusted by

Melissa Payne's quiz certification badge from Chanti Zak

You’re in the right place if you’re a copywriter or transformation expert who wants to…


Grow your email list with a creative quiz

that calls in your dream clients and turns strangers into superfans.


Speak up with clarity & conviction in your brand voice

+ pinpoint what makes your voice gloriously unique.


Evergreen your sales

with thoughtful marketing grounded in transparency and substance, not trickery and sleaze.

The good news: You don’t have to be manipulative, overbearing, obnoxious or omnipresent to create relationships, reputation, reach and revenue.

Together, we’ll uncage your true brand voice and attract your dream clients ⁠— with interactive, enticing quizzes and emails that earn trust and a warm invite into your subscribers’ inbox.

*By transformation expert, I mean any coach, educator, expert or business dedicated to enhancing people’s wellbeing.

Choose your adventure

My services and packages


“I want a lead magnet that attract leads and make them fall in love.”

Brand Voice

“I want a brand voice guide that distills what makes my voice unique.”

VOC Research

“I want voice-of-customer research to help me write copy faster.”


“Help! I want to get my copy and strategy dialed in, lickety-split.”

Quizzes, brand voice guides and audience research for copywriters

Oh hey! Melissa, here.

I’m a brand voice & quiz strategist and audience researcher for transformation experts.

My goal? To help you weave your very own anti-invisibility cloak, so you and your business can be found (and loved) online.

I help copywriters and transformation experts like you untangle the nuances of your brand voice so you can speak with clarity and confidence.

I craft irresistible quizzes and emails ← that earn you kudos and clients, dinero and devotion.

And I partner with launch copywriters and brand strategists to deliver practical and strategic audience research insights so you can impress your clients, retain them for even more projects, and create even better offers aligned with what your audience truly wants and needs.

I’m here to help you do your best work yet.

Your work matters. Let’s get you the attention you deserve.

melissa payne copywriter handwritten signature

“Melissa is the exact blend of nerd you want working on your brand voice.

Her process combines math, art, science, and deep, deep research – and she packages it into a guide that’s easy to implement. Top it off with the user-friendly design she created, and it’s a damn near perfect tool for any business.

I’m really impressed by her work.

— Justin Blackman, Brand Voice Expert

“Melissa is SUCH a gifted storyteller.

Pair that talent with her deep knowledge of conversion copy based on solid research and you have yourself a creature as mythical as a mermaid. Her quizzes are psychology driven, well thought out, and demonstrate a strong level of empathy for whatever audience she’s writing for.

I highly recommend working with Melissa on your next project if you’re looking for quiz copy or support from someone who eats the status quo for breakfast and prioritizes research, results, and impeccable quality.

Chanti Zak, Quiz Strategist & Conversion Copywriter

“Melissa has a knack for nailing your vision AND your voice.

The copy that she writes sounds like you and is perfectly aligned with your brand values.

Plus, she’s an absolute professional to work with. Her commitment to timelines and her flexibility will quickly make her a valuable part of your team. Just like it has for us!”

Prerna and Mayank Malik, Conversion Copywriting Duo at Content Bistro

“Working with Melissa is nothing like working with a typical copywriter — in the best way!

The depth of her research, the thoroughness of her strategy and the authenticity of her copy was like nothing I’ve experienced before. And I say this as a copywriter who’s worked with numerous copywriters before.

Her entire process moved seamlessly because it was designed to be effortless for me. You’ll end the project looking for more work you can hire her for.

Bree Weber, Conversion Copywriter

Psst… I’m trained by the very best

Melissa Payne's quiz certification badge from Chanti Zak

Unravel your quiz and brand voice map
& chart your way forward

Curious as a fox?

Follow me down the hidey-hole.

storyscout digital follow me down the foxhole


Feel free to stalk to your heart’s content.

I acknowledge and give thanks to the Turrbal and Jagera people, the Traditional Owners of the land I work and live on whose country encompasses the territories from Moreton Bay to the base of the Toowoomba ranges. I am deeply honored to be a custodian for the land I live and work on. 

I pay my respects to all Aboriginal and Torres Strait Islander Peoples and elders past, present and emerging.